Beauty Industry

Essie Sponsors Designers at Fashion Week

The nail brand will be behind the scenes at 26 fashion shows.

Author Image

By: Jamie Matusow

Editor-in-Chief

Essie will be helping the models get ready again this year at Fashion Week in New York City. The nail brand is sponsoring 26 designer shows and sending its team of manicurists to make sure models’ nails are perfect – and helping to set next year’s nail trends.

Essie’s team will be backstage at 26 designer shows, including:

Alexander Wang, Alice & Olivia, Altuzarra, Carolina Herrera, Costello Tagliapietra, DKNY, Donna Karan, DVF, Emerson, Helmut Lang, Heart Truth Red Dress, Herve Leger , Jenny Packham, Jill Stuart, Lisa Perry, Mathieu Mirano, Milly, Monique Lhuillier, Naeem Khan, Nanette Lepore, Nellie Partow, Opening Ceremony, Rebecca Minkoff, Reed Krakoff, Veronica Beard, and Wes Gordon .

Essie’s color authority and editorial lead manicurist team includes: Michelle Saunders, Julie Kandalec, Casey Herman, Miss Pop, Naomi Yasuda and Rita Remark.

Follow the brand on social media at #essieNYFW and #essielook to see the designer nail looks, as they are created.

Essie just launched new colors for Spring 2014, which include: (shown, clockwise L-R) Cocktails & Coconuts, the peachy Resort Fling; Find Me an Oasis; and the purple hue, Under the Twilight.

More about Nails:

Nail Consumers Demand Newness
Luring Nail Consumers with Jewels
An Austrian Crystal Bottle for a 24k Polish



Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters